From the category archives: PA360

ROI Measurement

What You Need to Know About ROI

It is one of the most vital measurements for a practice, and the numbers can determine if it sinks or swims. While most dentists and optometrists have a solid, basic understanding of ROI, many aren’t aware of the subtleties that can transform one minor misstep into a catastrophe. Learn more about ROI and how to measure it.

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